Editions

Cool Culture

Edition 30

Conscious Haute Couture with Chiara Ferragni by Giambattista Valli

Discover the journey from recycled aluminium to Haute Couture gown in this exclusive behind-the-scenes footage.

Watch world-renowned fashion designer Giambattista Valli as he creates a stunning & sustainable gown made with recycled aluminium for Chiara Ferragni ‘s red carpet moment at the Festival de Cannes.

Because the choices we make now can inform the style of tomorrow.

The Tastemaker

Giambattista Valli & Chiara Ferragni

Conscious choices become customised creations at the 74th Cannes Film Festival as Chiara Ferragni walks the red carpet in a Giambattista Valli haute couture gown made with delicate floral embellishment from recycled aluminium. From the conception to the final creation, watch how a sustainable choice can be the future of fashion in this exclusive behind-the-scenes Edition.