Our vision at Nespresso is to be recognised as the ultimate coffee experience worldwide. For us, that means a relentless commitment to excellence in all that we do, and a commitment to continuous innovation, aiming to consistently create moments of pleasure for our Club Members. Our ambition in sustainability supports this company vision. It is to be the highest quality and most sustainable portioned coffee company in the world, and for our stakeholders to recognise our commitment to lead in sustainability.
As a company, sustainability is our way of doing business and is at the heart of everything we do. We understand and respect the responsibility that Nespresso has in creating a sustainable coffee economy and embed our best practice sustainability principles throughout our value chain, from the coffee cherry to the cup.
We are committed to working together with our partners, farmers, NGOs and also with our consumers to rise to these challenges. Sustainability is a business imperative for Nespresso, and a core part of our strategy.
Our track record since we launched our first machines back in 1986 demonstrates our ability to innovate. Innovation drives our success; this will remain as true for the work we do in sustainability as it is in every other aspect of our business.
This integration of sustainability and innovation is not new. Back in 1990 we launched the first recycling system for our capsules in Switzerland
11 years ago we set up the AAA Sustainable Quality™ Program together with Rainforest Alliance, creating the first standard that brought together the principles of quality with sustainability. And we set out our first phase of wider sustainability commitments in 2009, achieving our goals a year ahead of schedule.