A Star-Studded Heist and an Iconic Bold New Purple Collection

A Star-Studded Heist and an Iconic Bold New Purple Collection

This year, Nespresso is thrilled to unveil the GC2025 (George Clooney 2025) campaign, featuring an all-star cast of George Clooney, Camille Cottin, Kim Go Eun, and the debut of Eva Longoria. Set aboard a luxurious, fictive train, the campaign follows Detective George and his team as they embark on a playful mission to unravel the mystery of a Nespresso thief. It’s a light-hearted, star-studded heist where the ultimate prize isn’t just a jewel – it’s the irresistible taste of Nespresso coffee.

 

 

Alongside this exciting adventure, we’re introducing a limited-edition Iconic Purple accessories collection and permanent coffees, inspired by the timeless coffee culture of Florence. This collection celebrates the iconic purple Arpeggio capsule, which has been a favorite since 1993, with three exceptional variations:

• Classic Arpeggio: The smooth, full-bodied blend you know and love. 
• Decaffeinated Arpeggio: All the flavor, none of the caffeine. 
• Arpeggio Extra Caffeine: For an added boost, this new blend infuses the signature Arpeggio with extra caffeine, delivering 100mg per cup – that’s 60% more caffeine than the regular Arpeggio.

The Arpeggio Extra Caffeine blend is made from premium Arabica beans sourced from Brazil, Guatemala, and other select regions. These beans undergo a slow, high-temperature roasting process to develop bold, roasted flavors and irresistible cocoa aromas. With a rich, velvety texture, this blend combines strength and smoothness, with notes of refined cocoa and a refreshing fruity finish – the perfect pick-me-up for those seeking extra energy.

To complete this unforgettable taste experience, we’ve also introduced purple-colored accessories, adding a vibrant touch to your coffee ritual

This colourful summer collection of flavoured coffees was inspired by exotic coastal destinations like the French Riviera, the Greek Isles and the Balkan Peninsula to smell, taste, look and feel like you’ve been swept away on a dream holiday.

Join us on this thrilling journey, where great coffee and a playful adventure go hand in hand. Whether you’re enjoying the classic Arpeggio or opting for the extra caffeine boost, this collection is the perfect way to elevate your coffee experience.