At Nespresso, we are driven by our passion for offering the best coffee and for doing so in the best way possible: by generating value for society and the environment. That is why we place great importance on the quality and sustainability of our products, with initiatives like the Nespresso AAA Sustainable Quality™ Program, where we recognise and reward the dedication our coffee growers show for the coffee industry, we improve coffee growers' quality of life and we back coffee harvests in regions suffering at the hands of war, natural catastrophes or economic problems (Reviving Origins), and the AAA Academy in Sidamo, in the heart of the famous coffee-growing region in southwestern Ethiopia. We teach the farmers there the best and most modern farming practices to achieve an increase in productivity for their harvest while at the same time enhancing the resilience of their plantations. In this way, we help them to meet their two main priorities: love for the land and a sustainable way of life in the long term.

Another of our main concerns is the reduction of our carbon footprint, which we are achieving through 100% responsible processing of the aluminium in our Nespresso coffee capsules. Did you know that this is a completely and infinitely recyclable material? We have been making an effort and working hard for years to increase our collection capacity and have reached all the aluminium capsules in each of the countries where Nespresso has a presence. Join our sustainable and responsible challenge!