“We believe that agroforestry ‘insetting’ is an important business opportunity”
As part of The Positive Cup commitment, we will ‘inset’ the carbon footprint of our operations. Working with Pur Project, we are planting trees in and around AAA Sustainable Quality™ coffee farms to capture carbon.
Unlike traditional carbon offsetting in a different location with unrelated workers, ‘insetting’ compensates carbon within the company’s own business value chain, also creating shared value for the farmers. Agroforestry will ultimately increase farm climate resilience.
We believe that agroforestry ‘insetting’ is an important business opportunity, but also one that creates shared value in coffee farming regions. Trees not only provide carbon capture, but also promote soil nutrients, biodiversity, water conservation, shade for coffee trees, and long-term wood provision – which can itself secure longer-term futures for farmers.
Since 2009, Nespresso has been reducing its carbon footprint per cup of coffee by 20% across its business
- Coffee agriculture is the next critical area to further minimise carbon impacts
- Aim to plant 10 million trees by 2020 in the coffee producing regions where we are active
First pilot started in 2013 in the Huehuetenango AAA cluster (100% Rainforest Alliance certified) in Guatemala:
• Two on-the-ground technicians provide assistance to about 300 farmers.
• 50,000 timber and fruit trees planted
• Second pilot in Colombia, in the Cauca region, to benefit about 300 farmers
• investing over CHF 230’000 to plant 75’000 trees
In 2013 in Australia, we announced a partnership with highly awarded international recycling company TerraCycle. In addition to recycling points at all Nespresso Boutiques nationally, this partnership provides another way for Club Members to recycle their used capsules.
Find your nearest recycling point