Nespresso Commitments | Doing is Everything | Nespresso Hong Kong

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Doing is everything

We are committed to create a good impact

A MESSAGE FROM OUR CEO

"I truly believe that both our business and the coffee industry can be a force for good"
Guillaume Le Cunff, CEO of Nespresso.

OUR COMMITMENTS

And working together, our biggest achievement are still ahead of us

DOING IS EVERYTHING

We will keep doing everything we can to produce some of the finest coffee that preserves the best of our world.

Here are our three commitments to make coffee a force for good: Reducing, reusing and recycling. Supporting farmers’ livelihoods.

Everything for Positive Impact

We are convinced that coffee can be a force for good because it can shape communities and preserve landscapes for the better.

By the end of 2020 we will reach the goals of our current sustainability ambitions:

  • Sourcing all our coffee sustainably.
  • Making our own operations carbon neutral.
  • Offering to more than 90% of our customers, easy access to a collection point to recycle used capsules.

Everything for Wasting Nothing

We commit to accelerate our efforts in reducing, reusing and recycling.

  • We have already started using recycled aluminium in our capsules
  • We have already set up capsule collection systems for the infinitely recyclable aluminium of our capsules
  • The infinitely recyclable aluminium from our capsules can have a second life after use, and never wasted.

Everything for Going Neutral

The new reality we are all facing has also moved us to accelerate our plans in order to achieve in 2 years what we had initially planned to accomplish over the course of 10 years.

  • We are continuing to reduce the footprint of each cup.
  • We are expanding tree planting in and around coffee farms to compensate the remaining CO2 emissions with our NGO partners, the Rainforest Alliance, and PUR Project.
  • Everything For Their Tomorrow

    Creating a better tomorrow for farmers has always been our priority. That is why our commitment is to ensure farmers achieve a stable and viable living from coffee.

    • We will continue to build on 20 years of partnership with farmers, paying premium coffee prices and encouraging sustainable practices.
    • We are reducing risk from market and currency unpredictability and ensuring farmers can make a living off their work.
    • We will work with our partners at Fairtrade to increase the share of our certified coffees.

    UNCOVERING THE STORY OF A CUP'S CARBON FOOTPRINT

    Behind the Scenes

    When it comes to your coffee’s carbon footprint, it’s what you don’t see that makes all the difference.

    We are working across the entire lifecycle of a single cup of coffee in order to reduce its carbon footprint and help us reach our goals.
    So, we invite you to explore the environmental impact of your cup of coffee – from beginning to end.

    Three sides to every story

    The main chapters of your coffee’s carbon footprint*:

    Chapter 1:
    How a cup of coffee is prepared.

    Chapter 2:
    How green coffee is cultivated and transported.

    Chapter 3:
    How the coffee is packaged.

    *Source: Quantis 2020 Swiss B2B LCA

    The Main Actors

    Almost half of your coffee’s carbon footprint (45%) comes from how it’s prepared at home from brewing to cup-washing

    The precision brewing system uses only what’s needed – optimizing coffee, energy and water usage – making it a sustainable way to enjoy coffee.



    *Source: Quantis 2018 Swiss B2C LCA

    The Plot Thickens

    The way green coffee is cultivated and transported accounts for 35% of each cup’s carbon footprint*

    That’s why using a precise amount of coffee in our capsules and promoting sustainable farming practices are key to improving our carbon footprint and helping us reach our goal of becoming carbon neutral.

    Source: Quantis 2018 Swiss B2C LCA
    Find out more about the AAA Program

    A New Chapter

    At 14%, packaging is the 3rd contributor to your coffee’s carbon footprint*.

    To further reduce it, our goal at Nespresso is to have our Original and Vertuo capsules made using 80% recycled aluminium by the end of 2021.

    More about our circularity initiative

    Plus, when you recycle capsules you further reduce the carbon footprint of your cup of coffee.

    Find out how you can recycle

    Closing Credit

    In 2018, we brought in the expertise of Quantis, a globally recognized sustainability consulting group, to conduct a Product Life Cycle Assessment of a cup of Nespresso coffee.

    The study has been reviewed by independent experts and followed ISO 14040/44 standards.

    It is based on:

    • 110ml of Lungo Nespresso
    • An Inissia machine
    • In Switzerland

    DOING IS EVERYTHING

    GEORGE CLOONEY, NESPRESSO BRAND AMBASSADOR

    GEORGE CLOONEY, NESPRESSO BRAND AMBASSADOR

    “These ambitions and vision build on a commitment to sustainability that I have been privileged to have been involved in over the last seven years."
    TRISTAN LECOMTE, CO-FOUNDER, PUR PROJET

    TRISTAN LECOMTE, CO-FOUNDER, PUR PROJET

    "Nespresso is clearly showing a strong will to tackle its own carbon emissions via this ambitious and qualitative carbon neutral program."
    GUILLAUME LE CUNFF, CEO OF NESPRESSO

    GUILLAUME LE CUNFF, CEO OF NESPRESSO

    "I truly believe that both our business and the coffee industry can be a force for good"
    Minimalist

    Minimalist

    Brewing one cup of Nespresso coffee uses a precise amount of ground coffee, water and energy.
    Without writing a word, this pen says it all

    Without writing a word, this pen says it all

    All aluminium from collected capsules is sent for recycling. It could be used in a new object, such as a pen.
    RE-RE-RE-RECYCLE

    RE-RE-RE-RECYCLE

    Nespresso capsules are recyclable. Aluminium capsules collected by Nespresso are sent for recycling.
    The story continues

    The story continues

    Nespresso capsules are made using aluminium, which is infinitely recyclable.
    S<span style='color: #555'>u</span>stainable

    Sustainable

    With ‘U’ we can be more sustainable. Thank you for recycling.
    Thank you.

    Thank you.

    We’re committed to making recycling more convenient. Thank you for continuing this journey with us.
    We've heard you

    We've heard you

    Presenting you Peru Organic. From smallholder farmers, to you.

    STEPPING UP

    Nespresso is proud to be partnering with Conservation International to gift back to the forest this Festive season. Stepping beyond coffee farming to support communities that call the forest home, Nespresso is contributing to the protection of 10 million trees in the Amazon Forest in La Pedrera, Colombia - where Conservation International and the Madroño community work on preserving the area’s forests.

    To New Horizons

    Partners like PUR Projet and Technoserve have helped Nespresso and local coffee farming communities to understand the gifts of the forest, through agroforestry. Agroforestry is an agricultural practice in which trees are grown around or among crops, for soil protection, water replenishment, windbreak, temperature regulation, and additional income - so that not only your coffee, but also the surrounding ecosystems can benefit from the gifts of the forest. 

    From the forest. For the forest.

    For nearly 20 years, the Rainforest Alliance has worked with Nespresso to help secure the stable, long-term supply of sustainably-sourced high-quality coffee, whilst protecting the natural environment and supporting the wellbeing of farmers and communities; through training on farm management for increased productivity and improved harvest quality; and by helping build resilience to climate change through climate-smart agricultural practices.

    DISCOVER MORE ABOUT OUR COMMITMENT

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