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Nespresso: A Guide to Sustainability in Business
At Nespresso, our mission to become a complete sustainable business and provide 100% carbon neutral coffee by the end of 2022 is in full swing. As a team, we’re accelerating our commitments to offer consumers a way to drink an eco-friendly cup (or two) not just in store, but in the comfort of their home.
Now more than ever, the demand for sustainability from companies and governments is dominating the globe, with consumer behaviour over the last 12 months exercising a significant ethical shift towards purchasing environmentally friendly brand products, in place of unfriendly ones. In fact, key findings in sustainability and consumer behaviour in 2021 found that 61% of consumers reduced their usage of single-use plastic, 49% purchased more seasonal products, and 1 in 3 claimed to have stopped purchasing certain brands or products altogether, due to ethical concerns.*
So, what is sustainability in business?
Simply put, to be a sustainable or green business an enterprise must consider a variety of environmental, economic, and social factors when making decisions. To add long-term value, these decisions must have a negative impact or a positive effect on the planet.
What can businesses do to protect the environment?
There are thousands of different ways to help the environment, whether you’re a CEO striving to build an eco-friendly business or an individual looking for ways to be more sustainable in your day-to-day life.
The potential impact of climate change is no longer a threat, but a certainty, meaning environmental sustainability in business is mandatory for reducing emissions and limiting global warming. But you don’t have to implement ground-breaking changes from the get-go, instead, a mixture of short and long-term goals that can be achieved over series of steps. The reduction of waste by recycling, responsible sourcing, using local suppliers, and switching to renewable energy are all positive actions that will help make your office greener.
Everyday Acts in Business
The greatest triumphs are the ones we achieve together.
You can make small everyday changes without compromising on convenience, when you follow these green business practices examples…
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Our Partnership With Rainforest Alliance
At Nespresso, we’ve been making conscious choices through everyday acts since 2003, when we partnered with Rainforest Alliance to develop an innovative and sustainable approach to coffee sourcing and support sustainable farming practices. Our Nespresso AAA Sustainable QualityTM Programme allows us to provide quality coffee while creating stable livelihoods for farmers and protecting the environment, too.
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Our Journey Towards Carbon Neutral Coffee
From seed to cup, we pay great attention to every aspect of your coffee’s lifecycle to reduce its carbon footprint and reach our goal of creating a 100% carbon neutral cup of coffee.
Find out moreEveryday Acts in Business
Recycle
We’re passionate about converting business waste into reusable material and promote the small act of recycling. Across our global brand, we support responsible resourcing with biodegradable Nespresso pods and biodegradable paper cups for all consumers, who can dispose of them at any number of collection Nespresso recycle points across the country. This significantly reduces disposal to landfill and means less harm to the environment.
How to RecycleReduce Energy Consumption
Offices, restaurants, shops, hotels (or any other place of business) can pay more attention to their daily use of appliances by turning down heating, switching off lights, and unplugging devices when they’re not in use. Equally, businesses can opt for low energy appliances.
Switch to Renewable Energy
Businesses can dramatically reduce their carbon footprint by switching to renewable energy, provided by sources including solar or wind.
Choose Sustainable Suppliers
Companies have a responsibility around the partners and suppliers they decide to work with. Making the effort to choose an environmentally friendly supplier (whether it’s for coffee or otherwise) will not only be a great example of promoting eco-friendly business and reducing unnecessary harm to the planet, but will also appeal to the growing number of conscious consumers.
Our Partnership With Rainforest Alliance
At Nespresso, our mission to become a complete sustainable business and provide 100% carbon neutral coffee by the end of 2022 is in full swing. As a team, we’re accelerating our commitments to offer consumers a way to drink an eco-friendly cup (or two) not just in store, but in the comfort of their home.
Sustainable Agriculture
We work with farmers to provide the training required to improve social and environmentally sustainable agricultural practices, increasing both the wellbeing and financial security of farmers.
Combat Climate Change
Help to build resilient solutions for our natural landscapes to prepare for long-term risks such as climate change.
Utilising Resources
From farmer organisations to governments, we help to address wider sector challenges that could impact the planet.
Our Journey Towards Carbon Neutral Coffee
How Coffee is Cultivated
We promote sustainable practices throughout the production process and use a precise amount of coffee in each of our biodegradable capsules to improve carbon footprint in every cup.
How The Coffee is Packaged
Packaging can be the single most harmful contribution to pollution on our planet, with plastic taking up to 1,000 years to degrade naturally – if it doesn’t end in our oceans or on the streets, first. At Nespresso, we use infinitely recyclable aluminium to package our delicious coffees – plus, it doubles up to protect the aromas and flavour blends, too!
How a Cup of Coffee is Prepared
We have a precise brewing system which optimises the amount of coffee, energy and water used to prepare each cup for our consumers – ensuring no waste.
Is sustainability good for businesses?
If you want to learn how sustainable practices benefit businesses, you’ve come to the right place.
Economic, social, and environmental sustainability is a must in today’s business environment, so be sure to make green your new favourite colour. Starting a sustainable business will add unprecedented value to a variety of areas including company profitability, growth, customer and employee retention, plus overall satisfaction.
Growing Market for Sustainable Goods
It’s evident that global consumers are willing to change their habits to reduce their negative impact on the environment, from ditching single-use for re-usable to paying more for sustainable products. As the eco-friendly market continues to grow at a rapid pace, businesses promoting this cause will flourish.
Employee Retention
Employees want to work for a company that promotes sustainable business practices, and in some cases, are the ones who initiate them. A 2020 survey from Reuters revealed that almost two thirds of respondents (65%) said that they were more likely to work for a company with strong environmental policies.*
Reduce Business Costs
There may be an initial upfront investment, but by going “green” and conserving resources, over time businesses will improve their operational efficiency while cutting costs too. For example, switching to renewable solar energy will save on future electricity bills.
Reduce Waste
It sounds obvious, but there are huge financial and environmental benefits to recycling in business. It’s a simple way to save money on managing and handling waste, waste disposal, landfill tax, lower manufacturing costs, buying materials, and beyond. By introducing this small act, businesses can save money and the planet, too!
Making small everyday changes can help the planet
Find out more about Nespresso's sustainability programmeReferences
* Deloitte deloitte.com
* Special Coffee Italy specialcoffeeitaly.com
* Reuters reutersevents.com
